Novartis is hiring Social Media Intelligence Analyst (Healthcare) – Hyderabad
Published onJuly 18, 2026
Social Media Intelligence Analyst (Healthcare)
Novartis
A Bachelor's degree in Life Sciences/Pharmacy/Medicine/Biotechnology/MBA
Hyderabad
2–3 years
Job Posted Date:18/07/2026
Job Overview
Novartis a leading global healthcare company is currently seeking a Social Media Intelligence Analyst for its Hyderabad office. This hybrid, full-time opportunity is suitable for professionals with experience in social media analytics, digital research, healthcare insights, or pharmaceutical market intelligence.
About the Role
A Social Media Intelligence Analyst collects, organizes, and interprets information from digital platforms such as social media channels, blogs, discussion forums, news websites, and other online sources. The objective is to convert large volumes of digital conversations into meaningful insights that help business teams understand customer behavior, market dynamics, and industry trends.
Instead of simply monitoring social media mentions, analysts identify patterns, emerging topics, customer sentiment, competitor activities, and opportunities that can influence business strategy.
The role combines data analysis, research, communication, and digital marketing knowledge with an understanding of the healthcare industry.
Key Responsibilities
Typical responsibilities include:
- Monitoring conversations related to healthcare brands, diseases, and treatment areas.
- Tracking competitors and identifying changes in market positioning.
- Analyzing patient discussions to understand needs, challenges, and treatment experiences.
- Evaluating public perception of products and healthcare campaigns.
- Measuring the effectiveness of digital marketing initiatives using social data.
- Identifying trends, themes, and emerging topics through qualitative and quantitative analysis.
- Preparing reports, dashboards, and presentations for business stakeholders.
- Working with cross-functional teams to support strategic decision-making.
- Maintaining documentation, quality standards, and project records.
- Supporting continuous improvement through knowledge sharing and process optimization.
- AI & Analytics Capabilitie
Required Qualifications
Employers generally prefer candidates who have:
A Bachelor's degree in Life Sciences, Pharmacy, Medicine, Biotechnology, or a related discipline, or an MBA.
Around 2–3 years of experience in social media intelligence, market research, business analytics, or healthcare analytics.
Experience using social listening platforms such as Brandwatch, Sprinklr, Talkwalker, or similar tools.
Strong analytical and problem-solving abilities.
Good written and verbal communication skills.
An understanding of the pharmaceutical or healthcare industry.
Experience working with international or cross-functional teams.
Preferred Skills
Candidates with the following skills may have an advantage:
Competitive intelligence and market analysis.
Patient journey mapping.
Campaign performance measurement.
Congress or healthcare event monitoring.
Brand perception analysis.
Data visualization and reporting.
Automation and AI-assisted analytics.
Trend forecasting and digital intelligence.
Documentation and process improvement.
